Last updated 10 August 2026
FuneralGuestbook.app (“the App,” “the Service”) is a product of funeral.link, operated by Funeral Link LLC (5900 Balcones Dr, Ste 100, Austin, TX 78731). The App replaces a paper guestbook at a funeral or memorial service: guests sign on an iPad — writing by hand, or typing on the keyboard if the funeral home has turned that on — handwriting is transcribed into structured contact information, and the funeral home hosting the service keeps that information to follow up with families and attendees. This policy explains what information we handle, how it’s used, and the choices funeral homes and their guests have.
This is a service used by three parties. The funeral home is our customer: they use FuneralGuestbook at their services and receive the transcribed guest records to keep and to follow up with families and attendees. funeral.link is the software vendor: we provide, operate, secure, and improve the App and the technology behind it, and we use guest data — and de-identified or aggregated data drawn from it — both to deliver the Service and, as described below, to develop and improve our products, services, and AI. The guest is the person who signs the iPad and provides their own name, phone, email, and mailing address. Where a funeral home needs a formal data-processing arrangement for its own compliance, one is available on request (see the Terms).
From guests who sign: their name, phone number, email, and mailing address, however they entered it — transcribed from their handwriting, or taken as typed if they used the keyboard — the handwriting itself where there is any (kept so a transcription can be verified and corrected; a line that was typed has no handwriting to keep), an optional pre-need interest opt-in (only if the guest affirmatively chooses it; never selected by default), and a record of the notice shown and what was consented to. From funeral homes: account and contact details, the service information you enter, and the staff credentials used to operate the kiosk. Automatically: app version, device model and OS, diagnostics, crash logs, and basic usage events needed to run and secure the Service.
We do not knowingly collect Social Security numbers, financial-account credentials, government IDs, precise device GPS location, or health data. A guest's self-written mailing address is not device-derived geolocation. We transcribe the content of handwriting (the words written) — not handwriting geometry or stroke dynamics used to identify a writer — so the App does not collect biometric identifiers. We do not use the iPad's Contacts or Photos to populate guest records; all guest contact data comes from what the guest writes.
A guest writes their details on the iPad, just as on paper. The App captures the handwriting on the device — and may store it there, including while the device is offline, until it can sync — then sends an image of it to a third-party AI provider that processes it in the cloud to convert it into structured contact fields, which are made available to the funeral home in its dashboard and exports. The AI provider processes it on our behalf under confidentiality and data-protection obligations. Transcription is automated and may contain errors, so it can be reviewed and corrected. Where the funeral home has enabled the keyboard, a guest may type a line instead of writing it. A typed line takes a different path: it is already text, so it is stored as entered and is never sent to the transcription provider, and there is no image of it to keep.
Guest contact data serves the funeral home's purposes: keeping a record of who attended, aftercare follow-up with families and attendees, pre-need outreach only where the guest opted in, and a contact list for the family. funeral.link also uses the information we collect — and de-identified or aggregated data derived from it — to operate, secure, support, and improve our products, services, and technology, including developing, training, and improving the AI that powers transcription and the platform, and to meet legal obligations.
We do not sell guest data. We do not share it with data brokers. Nothing a guest writes in a guestbook — their words, their handwriting, their contact details — is ever used to target advertising, at them or at anyone else, and it is never sent to an advertising platform. That holds whichever way the information could travel: through code running on the iPad or the phone, and equally from our own servers afterwards. We also do not report what happens inside the App — a signature, a purchase made in it, a staff member signing in — to an advertising platform from our own servers; our code refuses to, rather than only promising it here. One signal does leave the device, and we would rather name it than have you find it: if someone installed the App after tapping one of our ads, Apple’s own install measurement tells the ad network we bought that install from that the install happened, and roughly how far it went. It is anonymous, it carries nothing a guest wrote, and the advertising section below sets out exactly what it contains.
Our public web pages carry advertising measurement, so we can tell which of our ads bring funeral homes and families to us. That includes this website’s family pages, where a family can order a guestbook for a service themselves. If you visit one of those pages, your visit may be used to measure and target our own advertising. Advertising measurement covers page visits on our websites and whether a purchase happened there, including for families. It does not cover anything written in a guestbook, which the section above covers and which no advertising platform ever receives. What happens inside the App — a signature, a purchase made in it, a staff member signing in — is never reported to an advertising platform by us; the single exception is Apple’s own anonymous install measurement, set out below.
The sections above are about the App a guest signs at a service. This one is about this website — funeralguestbook.app, where a funeral home reads about FuneralGuestbook, works out what it is worth, and gets in touch. When you contact us — through the contact form, the early-access form, or the chat — we collect what you provide: your name, email, phone number, the funeral home you work for, and your message or conversation. The value calculator also sends us the figures you enter about your own business — services a month, average attendance, and what an average contract runs — because those are what the breakdown you asked for is built from; we do not sell or share them, and we do not show them to anyone outside our team. If you subscribe from the blog, we keep the email address you give us. We also keep an anonymous first-party identifier in your browser, the pages you visit, and the campaign details your visit arrived with, so we can tell which of our pages and ads actually reach funeral homes.
The demo on this website is not a simulation. When you sign it, the handwriting you write is captured, stored, and sent to the same third-party AI transcription described above — and the ink itself, together with the name transcribed from it and any note you leave, is published on a public demo guestbook page that anyone with the link can read. If you type instead of writing, there is no ink: your name and any note are published as you typed them, and nothing is sent for transcription. Either way it is published, which is what makes it a demonstration rather than a picture of one. Please enter only what you would be comfortable having a stranger read. A phone number, email, or mailing address you give in the demo is printed back to you on your own screen, so you can see what the App does with what you entered; those printed contact fields are not published. Transcription is automated and may contain errors.
This section is about this website — where a funeral home reads about FuneralGuestbook. We advertise this site, so we should say plainly what that involves, and then say just as plainly where it stops. It loads the Meta (Facebook) pixel, which tells Meta that a visit or a form submission happened here; that is how we measure whether an ad we paid for actually reached a funeral home, and how Meta finds homes like yours to show it to. You can limit that from Meta’s own ad settings, and from the tracking controls in your browser or phone. The pixel is not in the App: it is not on the iPad a guest signs, it is not in any guest’s record, and nothing a guest writes is ever sent to an advertising platform. The App does take part in one kind of advertising measurement, and it is Apple’s own. If someone installed FuneralGuestbook after tapping an ad we paid for, the App hands iOS a single number, and iOS — not us — later tells the ad network that sold us that install that it happened, and roughly how far it went: whether someone signed in, and whether a purchase followed. Apple sends it on its own schedule, with no name, no device identifier and nothing a guest wrote, and it withholds the detail unless enough other installs sit in the same bucket. We separately ask Apple which of our own ads brought an install, which is how we can tell whether an ad we paid for worked. What we do not do is report what happens inside the App — a signature, a purchase, a staff sign-in — to an advertising platform from our own servers afterwards; that route is refused in our code rather than only promised here, and it is the one you could not check from the outside, which is why it is written down. The people this section describes are funeral professionals visiting our website; the families and guests at a service are never part of it.
If you signed a guestbook: your name, phone, email, and mailing address were transcribed from what you wrote, and the funeral home hosting the service keeps them to maintain a record and to follow up with you and the family. Your information is not sold. You can sign the guestbook without opting in to anything beyond leaving your name — pre-need and marketing contact is always a separate, optional choice that is never selected for you. If you do opt in, that follow-up may include automated emails; every marketing email carries an unsubscribe link, and you can opt out there at any time. You can ask to access, correct, or delete your information, or withdraw a consent, at any time: contact the funeral home directly, or email us at privacy@funeral.link and we will route your request to the funeral home and assist.
We share guest data only as needed to provide the Service, and we require recipients by contract to protect it to at least the standard described here. Recipients are: the funeral home (the owner of the data); the service providers that help us run the Service (such as AI handwriting transcription, cloud hosting, and message delivery), each under a written agreement; and, where required, recipients for legal or safety reasons or in connection with a business transfer. Service providers may not use the data for their own purposes.
We retain guest data for as long as the funeral home's account is active and the data is needed to provide the Service, and afterward per the funeral home's instructions and applicable law. On a verified deletion request from a guest or the funeral home, we delete or de-identify the data, except where law requires us to keep it — and we tell you when that applies. Anyone with an account can delete it from within the App. That deletes the person — their account and their sign-ins, everywhere — and it cannot be undone. It does not delete the guestbooks: every name a family signed stays with the funeral home that collected it, because the records belong to the home, and the people who wrote them did not agree to have them erased by a staff member's departure. To delete a funeral home itself, and everything in it, write to support@funeralguestbook.app and we will do it.
Depending on where you live, you (or the funeral home on your behalf) may have the right to know about, access, correct, delete, or receive a copy of personal information; to opt out of any sale or sharing (we do not sell or share); to withdraw consent to optional uses; and not to be discriminated against for exercising these rights. To make a request, contact the funeral home (the owner of the data) or email privacy@funeral.link, and we will help respond within the time applicable law requires.
We use appropriate technical and organizational safeguards — including encryption in transit and at rest, access controls, and least-privilege staff access — and limit access to what is needed to run the Service. No system is perfectly secure; we maintain an incident-response process and will notify affected parties and the funeral home as required by law.
The Service is intended for adults — funeral-home staff and adult guests. We do not direct the App to children or knowingly collect data from children. If we learn we have collected a child's data without appropriate consent, we will delete it.
We may update this policy. Material changes will be communicated, and the “last updated” date below will change. Continued use of the Service after an update means acceptance of the revised policy.
Questions or requests about this policy? Email privacy@funeral.link, or write to Funeral Link LLC, 5900 Balcones Dr, Ste 100, Austin, TX 78731. The funeral home that collected your information is its owner, and you may also contact them directly.