An illustrative estimate

How much pre-need revenue is hiding in your guestbook?

Recoverable revenue / yr *

$192,000

≈ 24 pre-need contracts a year × $8,000

120 interested leads → 24 contracts at a 20% close

* An illustrative estimate, not a guarantee. The benchmark rates are placeholders — move the sliders to fit your home, and see how it's calculated below.

Services per month5

Average attendance40

Average contract value$8,000

2,400

Signatures / yr

840

Emails captured

120

Pre-need leads

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Where these numbers come from

Three rates do the quiet work behind these figures: how many guests leave a usable email (around 35%), how many quietly express interest in planning ahead (around 5%), and how many of those become pre-need contracts over time (around 20%). They're illustrative starting points, not a promise — move the sliders to fit your home, and as we gather real data we'll keep them honest.